Ignite Hospitality is a communications agency that specializes in delivering SEO, or search engine optimization, services specifically to the hotel industry. Because Internet searches have become a popular way for guests to locate lodging services, hotels have recognized the importance of appearing near the top of any relevant search results page. SEO is a process that helps boost the performance of specific pages when certain search queries are made, but because the process can be complicated and difficult to accomplish, hotels have turned toward professional firms, like Ignite Hospitality, to handle the task. The firm uses a number of techniques and tactics to get clients to the top of the search results page. Ignite Hospitality taps into a wealth of experience and expertise to solve SEO issues for clients; however, the company also monitors and adjusts the campaigns in order to achieve long-term and short-term performance goals, which can have a powerful impact on the bottom line.