O'Rourke uses the most responsive technologies on websites and mobile apps to help their clients in the hotel industry fill more vacancies than the competition. They work with the customer to find out if they are new to the travel and lodging industry or if they need help rebranding their current image. They strive to incorporate characteristics of the community and the amenities provided by the hotel to help them showcase why people should choose their client when traveling. O'Rourke uses creative methods of blog posting and linking to add the hotel site to other pages so that the customer gets established as a leading travel firm. They work to create marketing plans that help the hotel reach the best audiences in hopes of keeping rooms filled. They also add fast reservation dashboards and other technologies to keep the company site easy to navigate for guests who want to visit.