O'Rourke provides their clients with expert SEO marketing services, and they work with many different hotels. The company works closely with each client to develop an online marketing strategy to get the most exposure possible. By using SEO techniques, O'Rourke is able to make the client visible to many more potential customers who are searching online. They pay close attention to detail and focus on the individual needs of each client to provide personalized services. When a client works with O'Rourke, the process will begin with a complete evaluation of current strategies as well as detailed discussions on what the final goals are. The next step is developing a strategy to reach those goals. The company's specialization in hotels helps them to understand the specifics needed to have a successful strategy in the hospitality market. O'Rourke has a team of experts that are well versed in working with hotel clients.