The UP Hotel Agency is a digital marketing firm based in the United Kingdom that specifically helps clients from the hospitality sector. Its services include search engine optimization (SEO), website design, paid search, social and email marketing, and custom application development. The company also creates custom hotel booking engines, which are designed to encourage people to book the hotels they discover. Since its establishment in 2010, the UP Hotel Agency has worked with a wide variety of companies; they include Sofitel, Ibiza Rocks, Zoku, The Athenaeum, Wivenhoe House, Qbic Hotels, and The Student Hotel. UP is a certified Google Partner and Bing Ads Accredited Professional.