O'Rourke works with hotels to help them reach out to people who are traveling to the area for a short time. They create web content that integrates descriptions of the most popular amenities and features of the lodging firm to give viewers an excellent idea of the establishment. They use geographic phrases to help people understand what part of town the hotel is located in and why it is a good idea to choose their client over the other businesses in the area. O'Rourke identifies the best keyword phrases and terms to use to get global and local recognition because travelers come from all over the place. They want to appeal to all audiences, so they have to use a diverse strategy for SEO. They are called a Best Hotel SEO Firm because they inspect the local market and the competition before making any choices for strategic search engine optimization.