Up offers specialized internet marketing services for the hotel industry. Companies who use this platform receive professional website design, custom booking engines, custom applications and creative marketing techniques for hotels. The company's internet marketing package includes search engine optimization, social and email marketing, paid search and Meta search marketing. The marketing campaign offered uses advanced analytics and tracking that ensures conversion optimization. Users can also request custom web applications from its team of professional designers. Instead of using prepackaged booking solutions, Up delivers custom solutions to a hotel's online booking needs using cutting-edge technical expertise. Up also provides users with responsive hotel websites that turn lookers into bookers.