Based in League City, Texas, Rethink Local is a marketing firm that specializes in the needs of small businesses with a direct focus on search engine optimization. Search engine optimization, or SEO, is a process by which a firm can use data analytics to help increase a site's visibility by recommending key words and phrases that commonly appear in search strings. This optimization can also enhance ad placement by making sure that a site's advertisements reach their target demographic for maximum efficacy. The firm also offers other online marketing tools to small businesses looking to increase their visibility. Pay per click advertising, which has a cost that directly relates to how much it engages customers, is another specialty offered by Rethink Local. Social media management is a key component of a modern web presence as well as a service offered by the firm, which has expertise in maintaining Facebook, Twitter, Youtube, Google+, LinkedIn and Pinterest feeds.