Softway Solutions is a search engine optimization agency that primarily works with clients to establish their digital marketing needs and then develop actionable solutions that will help them to achieve those goals. For those that are unfamiliar with the concept of search engine optimization, it simply means improving the way search engine algorithms seek out websites and link to them for specific queries. By improving a site's keyword density, as well as its catalogue of backlinks, Softway Solutions is able to make dramatic improvements to the way in which a website is located from a search query and suggested to the user. Once a website moves to the front page of a search query, the chances of a visitor following the link dramatically improve, ensuring that Softway Solutions provides clients with the best opportunity to organically increase their traffic and visitor retention rate.