Being dissimilar from another company in the programming industry is crucial. Despite being savvy to app and web design and SEO, amateurs rarely understand what is already on the market. This makes investing in quality SEO agencies and design firms salient. IOM Partners specializes in search engine optimization. In fact, they are one of the first results when people type "SEO" into popular search engines. Additionally, they are keen on app development and design and have produced some of the most visually stunning, functional, and unique apps of all time. No two of their projects are alike, which is something that makes them heavily sought after in their hometown of Houston, Texas and the world. The use of open source content management systems (CMS) further promotes their individuality and foreshadows the positivity to be had by prospective clients.