When it comes to search engine optimization, strategies may be different, but the end goal is always the same. If a website is going to exist on the internet, it must be properly optimized for the search engines so that it is not penalized and pushed down instead. Softway Solutions approaches SEO in five steps. The firms's philosophy has earned it recognition for its outstanding work in the field of online marketing, especially in the area of SEO. Softway Solutions knows that over 100 million online searches are conducted every day. That is 100 million opportunities for optimized websites to sell their product or services. Softway Solutions uses keyword research, link building and restructuring to roll out the best SEO campaign. Search engine submissions will be made on your behalf and after a period of time, reports will be produced to track progress. Lastly, changes will be made as necessary.