TopSpot IMS finds the best way to market the client using search engine terms that people use the most when they are looking for a product or service they want online. Their search engine experts choose the most popular phrases to help boost the rankings for the client. They put those words and word groups in articles and web comments they create for the customer site. Using that type of keyword strategy helps the search engines like Google find the client page with ease. Using directory links and schema tags with keywords helps increase the chances of search engines listing their clients at the top of the first page where people can see the link and click on it with no problem. TopSpot IMS is known for adapting their offerings to include new phrases. They constantly change up their strategy to make things easier for the client to find customers.