Rethink Local is a web development company with locations placed strategically throughout the state of Texas which specializes in search engine optimization (SEO) practices for tech companies. Rethink Local has developed a specific set of steps to assist clients with the optimization of web content. The firm begins the process of web content analysis by allowing the client to choose the SEO plan that best fits their needs and individual budget. After making this selection, the client is prompted to participate in a meeting with a Rethink Local representative to discuss options regarding the structure of the marketing plan and to guide the company in any aspects of the future website that are vital to its purpose. Rethink Local offers a 30 day money back guarantee to its clients and clients are encouraged to take advantage of this offer if they feel, at any period, that the company's services are not adequate.