Search engine optimization (SEO) is a driving force behind sites that achieve a first page search result ranking. With the right mixture of keywords and phrases and perhaps some geographic terminology added for local SEO, a site will be found and ranked better by the algorithms. Too many keywords decreases the quality of the content, which could cause a lower ranking, and not enough decreases the site's authority on the subject matter. The experts at Web On Purpose achieve the right ratio of keywords, quality content, image tags and behind the scenes linkages to help a site achieve a top ranking. When a site ranks better, consumers are more likely to click on the link in the search returns. First page listings are seen as more trustworthy and having more authority than other sites. Web On Purpose is one of the ten best SEO agencies serving businesses around the USA.