You can't forget that part of your website design has to be focused on social media. The fact is that there are a lot of people out there who draw inspiration from the social media pages that they use on a regular basis. As such, it is not uncommon for people to want to see a social media tie-in on the websites that they happen to visit. HyperLinks Media has always tried to encourage their customers to use social media as a means to draw in new customers but also as a way of showing that they are up to date and relevant in the world that exists today. They want people to understand that sometimes it is all about making the connection to people in the world that they currently inhabit. Doing that can pay off in spades when it comes time to try to gain new customers.