SEO is an important marketing technique that delivers consistent results and integrates well with a wide variety of other marketing strategies. SEO techniques are changing, and it is important that a company keep up with the times. A lot of today's savvy consumers are now starting to turn to voice searches. This type of search is done at about the same rate as typed searches for smartphone users. However, the percentage of voice searches is growing and could outpace the typed searches in 2019. IOM Partners is able to build SEO into a site so that it will be the first one listed in a Google voice search result. The Google voice search function only gives the user the top result for a voice search, which means that a company that ranks second in the SERPs will not be given attention during a consumer's organic voice search for contact information.