In the world of search engine optimization, it takes an innovator like Make It Rain to lead the way. This company was founded in 2001 to provide its clients with a complete web marketing platform using SEO, SEM, and social media optimization at a time when other companies were still just a twinkle in cyberspace. They are currently being awarded for their outstanding work in the online marketing industry. The element that sets Make It Rain apart from other companies in the realm of SEO optimization is customization. They eschew out-of-the-box solutions in an effort to help their clients stand out. Each web design is completely organic and created from the ground up using a combination of industry best practices, with a focus on simplicity and quality. The goal is to do all of the heavy lifting so that their clients can focus on business building and product development.