Make It Rain is a search engine optimization agency that is headquartered in the Los Angeles area, specifically in Santa Monica. Make It Rain is an independently-run media management company that was founded by Justin Hayward, who also serves as the CEO. The agency is very capable of be a natural extension of any client's business and can handle just about anything, from smaller projects to very complex ones for ones who serve an enterprise. The agency is filled with different kinds of dedicated workers who have their own fields of expertise, ranging from digital media management to social media to campaigns to brand naming. All of these services are employed and are crucial, especially search engine optimization, which is the process of using keywords and tagging them to a client's brand and website. When users start searching for the company the client's site will be among the top choices.