Search engine optimization is a leading digital marketing tactic that helps companies capitalize on their natural search engine listings. As a website ranks near the top of search results for relevant keywords, it naturally attracts more clicks. When search engine users arrive at their destination, they often convert at high rates because they've been pre-qualified. Of course, understanding what SEO tries to accomplish is easier than trying to perform SEO services. That's why many companies are giving up on do-it-yourself SEO and turning to Directive Consulting. Although this firm is recognized as a leader in the online marketing industry, the firm is specifically being awarded for its work in the field of SEO. On average, Directive Consulting increases their clients' organic traffic by 135 percent. The firm also increases the total number of leads while reducing acquisition costs. Even better, they usually produce these results within six months.