Directive Consulting is a search engine optimization company that excels at helping businesses that are trying to sell their goods or services to other businesses. Based in Costa Mesa, California, they start every new SEO project by striving to understand exactly what the client's objectives are. Their team of SEO professionals then get to work checking the client's website for any technical elements that could be hindering the site's performance on search results pages. In addition to technical fixes, they do the research that will yield the keywords they need to focus the website's content around in order to pull in targeted traffic that's likely to convert. This is followed by additional on-page optimizations as well as link building strategies that will only further boost the website on search results pages. All of this is accompanied with tracking and reporting, so the client knows what return on investment they are receiving.