Companies cannot simply depend on quality content alone to drive traffic to their websites. A data-driven approach that uses search engine optimization is a helpful way of ensuring that consumers are able to find a website when they do a search. As leaders in SEO, the team at Make It Rain understands how to research the geographic terms used in local website optimization and the keywords that consumers use when they are looking for a certain type of product or service. Make It Rain also helps its clients to put links into their sites, which causes site visitors to stay longer. The longer a visit and the more pages on a site that are visited in a session, the more highly the algorithms will rank the site. Make It Rain is staffed by people who have a deep insight into consumer behavior as it relates to website design and technology.