Make It Rain is an independently owned SEO agency located in Los Angeles, California. Since 2001, they've been recognized as the trusted experts in the field of search engine optimization and marketing. Their approach to SEO recognizes that Google has changed the way they rank pages over the years. Many strategies, such as stuffing multiple keywords into each page and obtaining links from dubious sources, no longer work and can actually get your business penalized. Make It Rain focuses on improving various elements of your Internet presence by focusing on what your customers want to see when they land on your website. Their SEO work includes targeting specific keywords that are highly related to the products and services you offer, building backlinks by networking with influencers in your niche and creating top quality content that your website visitors will find useful, which will also help increase your conversion rates.