Working exclusively with law firms in the United States, iLawyer Marketing works with firms of all sizes from the very large to solo practitioners. The company places heavy emphasis on SEO techniques and how they may benefit potential clients, given that many people looking for legal representation begin with a Google search. Each site that iLawyer Marketing designs for its clients are custom-made with SEO in mind. To further prevent duplication of its work for its clients, iLawyer Marketing limits the number of clients it works with in a particular geographical area to no more than three. The company also does much of its work in-house, rather than hiring outside contractors to work on its clients' website designs or marketing campaigns.