Rocket Clicks practices technical search engine optimization methods among others. They strive to be different from the rest of the SEO companies. Their dedication to getting results is one of the reasons why they are considered a leader in their market. They break up their SEO audits into four categories, technical, local, links, and strategy. Then, they look to see what the company is already doing to generate traffic in those areas. They recommend areas for improvement, and can even help implement solutions for the business. The technical aspects cover whether every T is crossed. Links are evaluated to see what traffic numbers they generate, and how much value the business gains from partnering with third-party firms that can verify the company reputation. Local SEO covers the directory listings and making sure all information is current and matching. Finally, keyword research helps track word use and changing terms that affect their client.