Ohio based legal web design firm Black Fin began as an SEO firm in the mid 2000s, at which point founder and CEO Gerrid Smith decided to pursue his passion for developing websites for legal firms and attorneys. One of Black Fin's primary specialties is search engine optimization. Search engine optimization, or SEO, is the process of using keywords, meta tags, ad placement and relevant information in the creation and marketing of a website to ensure that it is among top search results for related strings, netting more visibility. As a firm, Black Fin extends beyond the reach of CEO, offering full web design for attorneys looking to build an online presence. The firm also offers content writing for existing legal sites that can draw interest and elicit feedback from users. Black Fin also performs site audits, a process in which the firm assesses an attorney's current online presence and recommends improvements to their online marketing strategy.