Law Firm Authority has a reputation for helping small and large law firms get their name out in front of the local population. This visibility helps them get more traffic leads. Law Firm Authority also helps revamp the online content on lawyer websites to make it more interesting for people to read. These changes help keep people on the website for longer periods making it easier to convert them to paying customers. The people who do not become customers will often talk about the attorney to friends and family that may need their services. Law Firm Authority is concerned with creating a brand instead of just promoting the company website because branding is what helps attorneys become a household name in their communities. They also work to give the lawyer a positive image and refute any negative posts or reviews that are found on the Internet through local searches like Google.