PaperStreet has a reputation for helping lawyers and legal businesses get found by more people on the Internet. They do this by conducting keyword research that helps them identify words that people type into search engines like Bing and Google when they need an attorney. They work with a team of writers and analytical specialists to come up with a customized plan for each client to help them get the most exposure in their local market. Lawyers could spend time searching for software to perform keyword research and learn the best ways to create content that gets more customers through the door, but the information is constantly changing, and they would need to spend too much time keeping up, so they contract the services of companies like PaperStreet to perform the research. They hire them to write content that gets them more leads and higher rates of conversion for more profits.