Law Firm Authority works with legal clients that need help finding out the best way to reach the people in their community. They help them identify their target audience and what keywords those people are most likely to use to search for an attorney on the web. Once they have the keywords they need, they craft organic content that is designed to increase the number of visitors to the client site. They work with the lawyer or legal firm to figure out what type of return on investment the client wants to see from the partnership and they use those numbers to guide the strategic plan. Once they have a set of numbers to compare to, they adapt their services and change what they are doing to help boost profits and sales figures even higher. They change the keyword phrases when necessary to increase the site traffic and online numbers.