Black Fin helps lawyers find ways to get found on the web. They track keyword use in the local market and find out which phrases will get the client top ranks. They drive traffic to the company site by using words in the most natural sense so that they get the lawyer found on sites like Bing and Google. Black Fin is known for working closely with the attorney to find ways to boost the image of the law firm and create a brand that people trust. They help design a transparent plan that encourages honest communication between the legal entity and the public. A close connection is often formed with trust, so Black Fin chooses to answer questions quickly and honestly. Making an emotional connection with the web visitor is one way they increase conversion rates. Brand loyalty is how they build the customer base for the legal company.