Lawyers schedules are unpredictable, so PaperStreet takes care of keyword research and social media campaigns that need consistent attention. They look at the market statistics and choose the best phrases, and craft content around the information that people want or need to read. They link the attorney to other firms in the area that can boost the ratings of the new firm. They check the site to make sure that it is optimized and all the coding is correct. They also list the lawyer in directories like Yelp to make them more visible online as a Best Legal SEO Firm.