Best legal SEO firm, San Diego-based iLawyer Marketing, gives their clients better search visibility. Local SEO plays an important part in iLawyer Marketing's SEO work; the firm builds quality citations and ensures nap consistency. Law firms choose this SEO firm because they have more than a decade of experience optimizing websites for lawyers; they know how competitive the market is across the country. In some cases, they will suggest PPC advertising in addition to SEO depending on their client's goals. Content marketing is important for law firms that want to establish their authority. With iLawyer Marketing, clients get experienced legal copywriters who can create content that does not oversell, instead it answers the reader’s questions.