Based in Austin, Texas, SearchRPM excels in the current frontier of search engine optimization: local SEO. With recent changes to Google's search algorithms, more importance than ever has been placed on local search terms. In order to beat the competition, it is important to use a firm such as SearchRPM that knows the ins and outs of local SEO. More importantly, a competent firm will keep up-to-date on the constant changes in relation to SEO. They are so confident in their SEO services that they offer potential clients a free report delivered to their inbox. Texas can be a very competitive market in search engine optimization so it says a lot about SearchRPM that they stand above the rest in such a brutal playing field.