SEO Image has the expertise to improve rankings of clients' websites on the most popular search engines including Bing, Google and Yahoo!. This marketing firm hires professional advertising gurus who know a thing or two about the algorithms of search engines and many other tricks of the trade. For example, the complex patterns of Google may be analyzed with advanced software that is only understood by trained programmers and computer scientists. In order to apply smart SEO tactics, decoding to Google's algorithms has to be done promptly. SEO Image tries to keep up with the changing patterns of search engine spiders in hope of boosting website rankings on a regular basis. Local search engine optimization tends to be easier to accomplish compared to a national scale. Small businesses just need to have location-based apps such as Google Maps inserted into websites promoting products or services within a well-defined geographic boundary.