The internet marketing landscape is evolving rapidly with the advent of mobile technology and social networks. In order to keep up with the dynamic nature of the web, eMarketing Concepts launches marketing campaigns that focus on social media outreach and search engine optimization. On a local scale, these innovative solutions are aimed at attracting customers who are likely to visit businesses in a given neighborhood. Small businesses are the primary beneficiaries of local search engine optimization services that are devised by eMarketing Concepts. In today's smartphone era, location-based applications provide reliable resources for finding businesses within one's vicinity. Therefore, search engine optimization techniques have to take into account mobile apps that are synced to GPS. It is vital for a business to be listed on Google Maps and other online resources that provide listing on virtual maps. Additionally, directories should also be used to promote clients in a local marketplace.