When consumers are searching for a product or service, they often want something that is available locally. This is almost always the case when people are searching for consumable goods, restaurants, roofers and other specialty services. Businesses that offer consumer services and products need to be easy for their local community to find. One of the best ways to ensure that people in the neighborhood can find a business is to implement a local search engine optimization (SEO) campaign. With local SEO services, a nearby restaurant will be in the top of the search results when a person looks for a particular specialty. This is also true for other services, such as lawyer or roofers. As leaders in the delivery of local SEO services, Straight North excels at combining city and neighborhood names with other key phrases in order to drive traffic and paying customers to the websites of clients.