Why bother with trying to market to the entire world when you can narrow in your search to just the local areas that are most likely to convert into becoming your customers in the first place? That is the question that many business owners are asking themselves as they prepare to create whatever their latest project may be. Local SEO is a lot more impactful because the people who already know you from the community are the most likely to want to become your customers in the future as well. Straight North can make that happen. Straight North works with clients to build out their websites in such a way that they are specifically targeted towards those who live, worship, and work in their local area. By doing it this way the company helps make it easier for people to find you and to relate to you when they do come across your website.