With a heritage dating back to 2005, Brick Marketing has quite some experience in the world of online marketing and website development. This agency knows how to apply search engine optimization concepts to niche sites for medical professionals including doctors, dentists and other specialists. A medical website is usually optimized with the addition of high-quality articles that describe in detail treatment options, recovery and other concerns that real patients might have before, during and after visiting a health care provider. Photos and videos also play important roles in the overall presentation of medical websites. Sometimes, stock images are used to make a strong statement about a particular medical procedure. However, it is highly recommended that personal photos be posted of the actual doctors and other staff members who represent the practice that is being promoted on a website. Brief bios with credentials are also commonly posted alongside head snapshots on medical sites.