Producing content for a medical practice's website is a specialized pursuit. It is not the sort of challenge you want to leave to the high school kid down the street to solve. This is especially true for hospitals. For SEO, the medical profession should rely on the best in the business, which includes Brick Marketing. This firm has produced content and entire sites for health care practices, and they would happily do it for yours. While a firm that has done general SEO might do a decent job, Brick Marketing will use their knowledge and experience with your niche to develop keyword phrases that draw new patients to your practice or hospital. You can refine your search criteria to include your local area and key areas of medical emphasis. Brick Marketing can build you an incredible SEO strategy. Reach out to them, and ask how they can help your practice.