Specializing in marketing within the medical field, Web to Med represents doctors and other medical businesses to target marketing campaigns for that industry. Web to Med offers responsive web design so that its clients' sites are compatible with a number of different devices as well as search engine optimization in the development of a or revamp of an existing website. Because Web to Med specializes in the medical field, its marketing campaigns and web development tools incorporate medical-specific concerns like HIPAA, the use of medical cloud programs, and content to engage potential patients. Web to Med also tracks its marketing results, so that when a new patient comes to one of their clients, the client receives an email notice.