ROI DNA knows that doctors make the best use of their time helping their patients, so they work hard to help medical firms and professionals reach out to the public through the use of search engine optimization. They do this by conducting extensive research to find out what local terms people use the most when they are searching for a doctor or health professional in their area. They use these words in particular places on the web like partner sites, social media posts, and in online forums to help increase the visibility of the doctor on the web. The extra exposure helps drive traffic to the client site. ROI DNA also uses specific media on the client website to help them get found more often. They come up with interesting ways to put medical information that includes keywords so that the client is easier to find on the Internet during searches.