NKP Medical has earned the title of Best Medical SEO Firm. They take a very detailed approach to search engine optimization. First, they spend time learning about the doctor or hospital. Then, they research the local market to find out what terms people use to search for a health professional, what the most common types of medical care are needed in the area, and who is most likely to search for a physician online. Then, they perform a website analysis to identify weaknesses that need to be fixed. Finally, they investigate the local terminology that people use most often to find an expert in the medical field. They use all this information to come up with a tailored strategy for success. They add web content, news forums, and blog posts to give people the information they need, but they also make it interesting to keep them engaged in the content.