Vales Advertising claims that a "great website starts here," and it's not hard to see why that might be the case when you consider the amount of proven services on offer. Vales offers both custom websites and a content management system that allows clients to make periodic updates to their websites as customers' tendencies and the market changes. That kind of ongoing versatility is nice to have. Vales breaks down its services into four categories: branding, online marketing, graphic design, and advertising. The first question that Vales will ask clients is, "what's unique about your company?". That question is trying to get at what a company's unique selling proposition might be so that Vales can help that particular company highlight its strengths via online marketing. Online marketing at Vales includes: search engine optimization, Google AdWords, PPC, email marketing, and remarketing ads. Creative, media, online, and TV advertising are all available.