Search engine optimization (SEO) plays a considerable role in the placement of a website when a consumer conducts a search on the internet for a product or service. With a high ranking, a website is more likely to get clicked on. High rankings also lend a better level of authority to the company, which makes consumers think that the company also has a better reputation and is more trustworthy. In order to get a good placement on search engine results, SEO is required. There is a fine balance in the algorithms between using keywords and longer key phrases to optimize the content versus stuffing the content with so many phrases that it no longer makes sense. Grant Oster Digital Marketing understands how to strike this balance. Their staff is experienced with digital marketing and knows how to research and implement quality SEO. Grant Oster Digital Marketing is a top firm.