Choosing the best agency to research, develop, implement and maintain search engine optimization services is a big decision for a company to make. The choice should be well thought and planned, because the SEO will make a big difference in how many people find the site and how trustworthy and authoritative they perceive the site to be. One of the best firms that a company could choose for its SEO campaign is RocketFuel. The team at RocketFuel understands that SEO is a circular process rather than one that has a start and finish. RocketFuel constantly monitors the site's performance on search engine results pages based on a variety of keywords that the client feels are important. RocketFuel also researches the trending keywords and phrases, which helps them to pull out some words that consumers use but the client might not have considered for inclusion into the site's ongoing marketing campaign.