Founded in 2013 and based in Brooklyn, New York, Ingenious SEM provides a wide range of digital marketing services to small and mid-sized businesses to optimize their online presence, boost web traffic, and increase sales and revenue. They include conversion rate optimization (CRO), search engine optimization (SEO), website design and development, SEO promotion, pay-per-click (PPC) advertising, lead generation, web analytics and reporting, content development, and online reputation management. Ingenious SEM has worked with clients that include Dayo Dental, Apoling Solutions, and Africa Imports; field-wise, the agency mainly focuses on working with clients from the dental, construction, and e-commerce-related sectors.