Dinkum Interactive is an Internet marketing firm based in the Philadelphia metro area. Named after the Australian slang for "real", the company was founded in 2004 by Rick Simmons and Paul Fleming, who were determined to help small and medium-sized businesses succeed online. Dinkum got a major boost in 2010, when it merged with a web design and strategy company named Whiteboard Media. Dinkum's areas of expertise include search engine optimization (SEO), search engine marketing (SEM), social media marketing, video production, pay-per-click (PPC) management, email marketing, and website design. Dinkum's clientele has included The Philadelphia Cultural Fund, Raab Collection, the Montessori Children’s House of Valley Forge (MCHVF), MerchantPlus, Bushokan Dojo, and Zamorano University.