One of the challenges that many start-up companies face is the lack of money they have to spend on advertising. The executives in the company know that advertising is important as it brings in new clients. They also know that it can be one of the riskiest investments the company makes as they may have nothing to show for it if their marketing plan fails to attract those customers. There is a way to get what is almost free advertising though. By creating a well designed website with the help of an SEO company such as B-Seen On Top. Search engine optimization is a process in which your website is designed so that search engines on the Internet will recognize your website as a good match for searches that Internet users are conducting. You already have a website, so increasing it's appear to search engines increases your potential leads online.