Many business owners drastically underestimate the importance of search engine optimization, or SEO when it comes to marketing their companies online. SEO is the art and science of creating content that both the search engines and your customers will find useful. The right SEO firm will understand exactly what content will sell and craft that content for your website. They also perform off-page content, which means adding information about your company to online directories, video sharing sites and high ranking blogs. Hiring the best SEO agency is key to your company's bottom line. Your SEO team will understand local search and what it means for your business. They will know what key terms, image captions and product descriptions will attract the right customer. They will help to create content that is shareable, so that your customers become your personal marketing team. Hiring the best SEO agency will pay off in spades for your company.