Digital Current tries to provide a steady flow of visitors to clients' websites. In order to accomplish such a challenging task in a competitive World Wide Web, this agency applies several effective marketing tactics. First of all, market research has to be thoroughly initiated and completed before search engine optimization is done. It is very important to identify the niche market that is tied to a client's domain name. Then, the demographics also have to be identified in order to launch effective promotional campaigns not just on search engines but also on social networks such as Facebook. Digital Current also challenges conventional wisdom regarding digital marketing. Instead of focusing solely on search engines, there is a shift in attention toward social media channels that are very powerful in outreach. In fact, Digital Current believes that YouTube is an important platform for promoting brands and people via effective visual communication methods.