FMS Online Marketing has been at the search engine optimization (SEO) game for some time now. Based out of Arizona and accredited by the Better Business Bureau, FMS Online Marketing's priority is enhancing organic traffic back to a client's site. FMS Online Marketing starts with a simple proposition - namely, if customers are using search engines like Google and Bing, searching for information, someone is coming out on top. The premise is that if clients aren't careful the competition might end up reeling in the majority of organic traffic. To ensure that more traffic filters into the client's website, FMS Online Marketing uses website optimization to stay one step ahead. Website optimization involves the following: local as well as national SEO services; competitor audits; website loading tests; mobile search optimization; internal link optimization; and, finally, a search engine submission. Using quality links and specific keywords boosts organic traffic for clients.