Reaching the top of a consumer search is the first priority for brands. Guru Effect has six focus areas that help them propel clients to this status. There is a first audit followed by optimizing each page with content editing. The on-page is subject to the same scrutiny as the off-page where detail is crucial. This team uses a multi-layered process with social media interaction thrown into the mix. The SEO campaigns also serve as a metric surveys providing clients valuable insights for on-going outreach. The last component is regular maintenance and monitoring on a monthly basis. Guru Effects believes in knowing how to use key phrases as well as words that are relevant and based on several factors. Those include industry, product or service, audience, and platform. Storytelling and narrative shaping are simple once this foundation is in place. Specialty industries include the jargon specific real estate and legal space.